mktg ch 9 - Multiple Choice Quiz (See related pages) 1...

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Multiple Choice Quiz (See related pages) 1 Marketers use marketing research to: A) reduce uncertainty in operations and decision making. B) build crucial links between the firm and the environment. C) monitor the competition. D) All of these. E) None of these. 2 ___________________ uses a variety of statistical analysis tools to uncover previously unknown patterns in data or relationships among data. A) Data warehousing B) Data mining C) Data learning D) Data channeling E) Primary data research 3 Related to market research efforts, consumers are more anxious than ever about: A) how firms can link and relate data. B) breaches of firms' computer systems and records. C) being contacted with unwanted messages. D) preserving their fundamental right to privacy. E) All of these. 4 The AMA guidelines for marketing research include all of the following EXCEPT: A) prohibiting selling under the guise of conducting research. B)
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mktg ch 9 - Multiple Choice Quiz (See related pages) 1...

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