mktg ch 10 - For most consumers, a laptop computer would be...

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A) specialty product. B) shopping product. C) convenience product. D) technology product. E) unsought product. 2 A firm's product mix is often made up of multiple: A) product lines. B) primary packaging parts. C) brand equities. D) repositioned brands. E) private label brands. 3 The value of a brand can be determined by looking at its assets and liabilities. The result of this calculation is: A) brand awareness. B) brand associations. C) brand equity. D) return on brand. E) perceived brand value. 4 If consumers think that the discount store with the lowest prices on food is going to have the lowest prices on all goods, the discount store has achieved positive: A) marketing effectiveness measures. B) brand equity. C) brand personality. D) mental mapping. E) brand associations. 5 There are four categories of ______________ brands: premium, generic, copycat and exclusive cobrands. A)
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This document was uploaded on 10/25/2011 for the course MRKT 007 at Central Bible.

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mktg ch 10 - For most consumers, a laptop computer would be...

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