mktg ch 11 - irms may choose to market current products to...

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irms may choose to market current products to current customers or to take the same product to similar customers. Otherwise, to succeed they must: A) seek government subsidies. B) innovate. C) repackage old products. D) create new advertising messages. E) grow from within. 2 Atari was a pioneer in the electronic game market, which: A) allowed competitors to focus on creating demand for their brands. B) paved the way for Nintendo in that product category. C) allowed other competing firms to spend less on introductory advertising. D) allowed competitors to focus on making improved versions. E) all of these. 3 Consumers who feel the need to be the first to see a new movie, try a new restaurant, own a piece of new technology, or wear the latest fashion accessory are crucial to the success of any new product for they help the product gain market acceptance. They are known as: A) pioneers. B) groundbreakers. C)
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mktg ch 11 - irms may choose to market current products to...

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