mktg ch3 - Instead of having to choose between making a...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Instead of having to choose between making a profit or doing good for society, companies can combine __________ and _____________ to do both while building a solid corporate reputation. A) ethics; publicity B) cause marketing; exceptional products C) corporate social responsibility; senior management authority D) ethics; corporate social responsibility E) cause marketing; corporate philanthropy 2 It is critical for marketers to provide leadership in applying ethics and ethical principles because: A) senior management has little time or inclination to focus on business or marketing ethics. B) marketers are seen as basically ethical as opposed to salespeople, who cannot be relied upon to act ethically. C) the profession has been singled out for past abuses by a minority of marketers, and the profession as a whole has a responsibility to raise its profile. D) All of these E) None of these 3 The Johnson & Johnson Credo, developed by Robert Wood Johnson, is often cited as an important document because: A) Johnson was a leading philosopher of ethics who bridged the gap between academic philosophy and the world of business. B) it was drafted as a response to the Tylenol recall, and it demonstrated how effectively business could respond to external stimuli and situations. C)
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 3

mktg ch3 - Instead of having to choose between making a...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online