Multiple Choice Quiz ch1

Multiple Choice Quiz ch1 - Multiple Choice Quiz(See related...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Multiple Choice Quiz (See related pages) 1 The practice of marketing has an impact on customers, the firm, the market, and society in general. All of the following are part of marketing EXCEPT: A) ensuring that financial statements correctly reflect the value of the firm's brands. B) satisfying customer needs and wants. C) creating value. D) efforts by both individuals and organizations. E) the exchange process. 2 Which of the following questions does marketing NOT consider? A) Where should products be promoted? B) How much should products cost? C) How should products be designed? D) How should products be delivered to the customer? E) How should products be manufactured? 3 Customers give up things they value--for example, money, information or time--to a firm in return for goods, services and idea. This process is called: A) the marketing mix. B) customer relationship management. C) the free market economy. D)
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

Page1 / 3

Multiple Choice Quiz ch1 - Multiple Choice Quiz(See related...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online