ultiple Choice Quiz ch2

ultiple Choice Quiz ch2 - ultipleChoiceQuiz...

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(See related pages) 1 Supply chain efficiency, a strong brand name, and customer  satisfaction are likely to be sources of a: A) strategic plan. B) sustainable competitive advantage. C) macro strategy. D) marketing plan. E) SWOT analysis. 2 There are four overarching or macro strategies that focus on aspects  of the marketing mix to create and deliver value. Which of the following  is NOT one of these overarching strategies? A) Customer excellence B) Locational excellence C) Financial excellence D) Product excellence E) Operational excellence 3 Although competitors can copy or match the goods and services a firm  offers, the firm can still develop a sustainable competitive advantage  through ______________ if its products have high perceived value  and effective branding or positioning. A) competitive intelligence B) promotion C) strategic pricing D) product excellence E) operational excellence 4 A document that analyzes the current marketing situation,  opportunities and threats for the firm, marketing objectives in terms of  the four Ps, action plans, and pro forma financial statements is known  as a(n): A) positioning statement. B)
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This document was uploaded on 10/25/2011 for the course MRKT 007 at Central Bible.

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ultiple Choice Quiz ch2 - ultipleChoiceQuiz...

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