Multiple Choice Quiz 17

Multiple Choice Quiz 17 - Multiple Choice Quiz(See related...

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Multiple Choice Quiz (See related pages) 1 Personal selling, advertising, public relations and direct marketing are all part of: A) communications channel management. B) sales promotions. C) B2B, but not B2C marketing. D) strategic communications planning. E) integrated marketing communications. 2 The IMC communication process model includes all of the following EXCEPT: A) noise. B) the sender C) the objective and task method. D) the transmitter. E) feedback. 3 Which of the following is NOT one of the steps in the AIDA model? A) Awareness B) Desire C) Action D) Determination E) Interest 4 The first goal of a marketing communication is to: A) generate consumer feedback. B) eliminate noise. C) determine the budget to support the communications effort. D) gain the attention of the consumer. E) anticipate ethical objections. 5 For any communications campaign to succeed, the firm must deliver _______ to the right audience through the right media.
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