Multiple Choice Quiz 18

Multiple Choice Quiz 18 - Multiple Choice Quiz (See related...

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Multiple Choice Quiz (See related pages) 1 Which of the following is NOT one of the defining characteristics of advertising? A) Advertising is not free; someone has paid for it. B) Advertising must be carried by some medium. C) Advertising gets people to buy products and services they would not otherwise buy. D) The source of the advertising must be known or knowable. E) Advertising is a persuasive form of communications. 2 An advertising plan is crucial to an ad campaign because it will later be used _______________. A) to measure the success or failure of the campaign. B) as a supporting document required for media placement of the ad. C) as part of the annual report to the Federal Trade Commission. D) to supplement the firm’s SWOT analysis. E) all of these. 3 The three objectives of advertising are to: A) promote the product, protect the price or predict the place to purchase. B) make the consumer safer, make the consumer healthier or make the consumer wiser. C)
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This document was uploaded on 10/25/2011 for the course MRKT 007 at Central Bible.

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Multiple Choice Quiz 18 - Multiple Choice Quiz (See related...

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