Multiple Choice Quiz ch 14

Multiple Choice Quiz ch 14 - MultipleChoiceQuiz...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Multiple Choice Quiz (See related pages) 1 The three basic pricing strategies are cost-based, value- based, and  ___________. A) market-based. B) structurally-based. C) consumer-based. D) company-based. E) competitor-based. 2 One of the reasons marketers don’t always select a  _______________ pricing strategy is that it necessitates a great deal  of consumer research to be implemented successfully. A) market-based B) cost-based C) consumer-based D) reference-based E) value-based 3 A _________________ is an example of an external reference price. A) lifetime value price B) odd-even price C) price shown in another currency, e.g., Euros, D) “regular price” or “original price” E) competitor’s price 4 To recoup high research and development costs, signal high quality,  limit demand, or test consumers’ price sensitivity, marketers typically  use a _______________ pricing strategy. A)
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 3

Multiple Choice Quiz ch 14 - MultipleChoiceQuiz...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online