Multiple Choice Quiz ch 16

Multiple Choice Quiz ch 16 - Multiple Choice Quiz (See...

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Multiple Choice Quiz (See related pages) 1 Consumers often buy products from retailers. Before opening a retail store, which question(s) do retailers need to address? A) Where will customers want the products? B) When will customers want the products? C) What prices will customers be willing to pay? D) What assortment of products will customers want? E) All of these. 2 Wholesalers sell to all of the following EXCEPT: A) institutions. B) governments. C) retailers. D) industrial users. E) consumers 3 In establishing a relationship with retailers, a manufacturer should consider: A) choosing appropriate retail partners. B) identifying types of retailers to work with. C) developing a retail strategy. D) managing a multichannel strategy. E) all of these. 4 Which of the following is NOT one of the things manufacturers must look at when choosing retail partners? A) Basic channel structure B) Distribution intensity C) Where the target customers expect to find the products D) Channel member characteristics
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This document was uploaded on 10/25/2011 for the course MRKT 007 at Central Bible.

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Multiple Choice Quiz ch 16 - Multiple Choice Quiz (See...

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