mktg ch8 - Multiple Choice Quiz (See related pages) 1 The...

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Multiple Choice Quiz (See related pages) 1 The Segmentation, Targeting and Positioning Process is not always linear, but the final stage is to: A) identify and develop a positioning strategy. B) select a target market. C) describe the segments. D) establish the strategy or objectives. E) evaluate the segment attractiveness. 2 A firm may choose from a number of segmentation methods. Which of the following is NOT one of the choices? A) Loyalty segmentation B) Benefits segmentation C) Psychographic segmentation D) Sociological segmentation E) Geodemographic segmentation 3 Marketers like Benetton want their ads to appeal to one's _____________, suggesting to consumers "I'm like them, so I should buy their products." A) self-awareness B) self-concept C) loyalty D) life cycle E) physiological needs. 4 Best Years Travel targeted consumers living in New York City who were over 50 years of age. Best Years was using _______________ segmentation. A)
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This document was uploaded on 10/26/2011 for the course MRKT 007 at Central Bible.

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mktg ch8 - Multiple Choice Quiz (See related pages) 1 The...

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