PR Planning-PRP

PR Planning-PRP - Principles of Public Relations 1 PR...

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Unformatted text preview: Principles of Public Relations 1 PR Campaign - Executive Summary Description of Organization Statement of Situation (Problem or Opportunity) Key Strategies Strategic Objectives (Measures of Success) Key Publics Key Messages Tactical Plan Budget Timetable Principles of Public Relations 2 What is a Campaign? Coordinated, purposeful, extended effort Designed to achieve specific objectives or a set of interrelated objectives Addresses issues, solves problems, corrects or improves a situation, creates value Changes, modifies or reinforces beliefs Principles of Public Relations 3 Types of PR Campaigns Public awareness Public education/information Reinforcement of attitudes, beliefs Change of beliefs Behavior modification? Principles of Public Relations 4 Characteristics of successful campaigns Ethical conduct Based on the values, needs and interests of key publics Systematic planning Continuous monitoring and evaluation Multimedia (print, broadcast, interpersonal) Achieves strategic objectives Executed on time, in budget Professional satisfaction of team...
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This note was uploaded on 10/26/2011 for the course COMM 365 taught by Professor Grasso during the Spring '11 term at Rutgers.

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PR Planning-PRP - Principles of Public Relations 1 PR...

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