PR Writing & Technique PRP BW (1)

PR Writing & Technique PRP BW (1) -...

Info iconThis preview shows pages 1–6. Sign up to view the full content.

View Full Document Right Arrow Icon
Principles of Public  Relations 1 “Writing is the core skill of the PR  Practitioner” What is needed? Ability to think Focused Aware Relational Logical Confident
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Principles of Public  Relations 2 “Writing is the core skill of the PR  Practitioner” What is needed? Above average language skills Able to express complex issues in clear  and concise language Ability to write on demand No “blank page” issues Self-discipline Knowledge Listen
Background image of page 2
Principles of Public  Relations 3 What is PR Writing? Precise use of language Expressing complex concepts in clear  and concise language Writing on demand Command of content
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Principles of Public  Relations 4 Controlled vs Uncontrolled  Information Controlled information Often paid for Desired content Desired distribution Some examples Advertising Newsletters White Papers Op eds Letters to the Editor ü Low credibility e.g. advertising ü Effectivene ss driven by money $
Background image of page 4
Principles of Public  Relations 5 Controlled vs Uncontrolled  Information Uncontrolled information Not paid for Content subject to editing Uncertainty of exposure Some examples News releases Broadcast statements, speeches ü Higher credibility e.g. news coverage ü Not dependent on money $
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 6
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 10/26/2011 for the course COMM 365 taught by Professor Grasso during the Spring '11 term at Rutgers.

Page1 / 21

PR Writing & Technique PRP BW (1) -...

This preview shows document pages 1 - 6. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online