Public Relations Myths, Roles & Value

Public Relations Myths, Roles & Value -...

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Principles of Public  Relations 1
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Principles of Public  Relations 2 Public Relations Myths PR is like free advertising There’s no such thing as bad publicity. Good PR means getting your name in the media. Good PR can cover up deficiencies in your company. PR is easy when you have the best product or service. PR is measured by how it increases sales. If you can do Journalism, you can do PR. The primary work of PR is writing press releases. You can be successful in PR even if you can’t write well.
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Principles of Public  Relations 3 Media Relations Myths A reporter is a friend. The media is out to get you.  It’s OK to talk :off the record”. If a reporter asks a tough question it’s OK not to answer it. Keep talking until you come up with an answer you like. It is not OK to speak from notes. Body language only matters on television. Every question must be answered. If a reporter cites a fact, it should be considered correct. Once the interview is over, it is over. 
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Principles of Public  Relations 4 Public Relations Strategic Role Where PR Fits in an Organization The Work of Public Relations The Functions of Public Relations in  Business and Society The Value of Public Relations
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Principles of Public  Relations 5 PR’s Strategic Role What is a strategy? A strategy
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This note was uploaded on 10/26/2011 for the course COMM 365 taught by Professor Grasso during the Spring '11 term at Rutgers.

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Public Relations Myths, Roles & Value -...

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