{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

Public Relations Myths, Roles & Value

Public Relations Myths, Roles & Value -...

Info iconThis preview shows pages 1–6. Sign up to view the full content.

View Full Document Right Arrow Icon
Principles of Public  Relations 1
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Principles of Public  Relations 2 Public Relations Myths PR is like free advertising There’s no such thing as bad publicity. Good PR means getting your name in the media. Good PR can cover up deficiencies in your company. PR is easy when you have the best product or service. PR is measured by how it increases sales. If you can do Journalism, you can do PR. The primary work of PR is writing press releases. You can be successful in PR even if you can’t write well.
Background image of page 2
Principles of Public  Relations 3 Media Relations Myths A reporter is a friend. The media is out to get you.  It’s OK to talk :off the record”. If a reporter asks a tough question it’s OK not to answer it. Keep talking until you come up with an answer you like. It is not OK to speak from notes. Body language only matters on television. Every question must be answered. If a reporter cites a fact, it should be considered correct. Once the interview is over, it is over. 
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Principles of Public  Relations 4 Public Relations Strategic Role Where PR Fits in an Organization The Work of Public Relations The Functions of Public Relations in  Business and Society The Value of Public Relations
Background image of page 4
Principles of Public  Relations 5 PR’s Strategic Role What is a strategy? A strategy  is a long term plan of action  designed to achieve a particular goal or  set of goals.  Differentiated from tactics --immediate  actions with resources at hand. 
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 6
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}