Hofrichter - Emily Leung March 3rd, 2011 Weekly Journal #5...

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Emily Leung March 3 rd , 2011 Weekly Journal #5 TA: Peter Kaminski This week in class there was a guest lecturer who was discussing the UMass Amherst Social Norm Campaign. The social norm campaign is a project of the campus and community coalition (CCC) that tries to reduce high risk drinking. The focus was on UMass Amherst undergrads and their alcohol use, and the purpose was to show support for responsible decision- making regarding to the topic of alcohol consumption. I thought that 4.7 as the average number of drinks when partying was a very interesting statistic for 2010. Also in the Monday lecture, it was stated that the average number of drinks per week was eleven drinks. The number seemed very low to me and unreasonable since the students I have been around drink about that number maybe in two nights or even maybe in one. However, I was reminded that there are students on campus who do not participate in activities like social drinking. On Wednesday’s lecture, there was a video shown about how America spends their money on material items in place of their stressful boring day-to-day routines. While watching the video there was a certain fact that really stuck out. It was shocking to hear that in 1987 America had more shopping malls than they did
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Hofrichter - Emily Leung March 3rd, 2011 Weekly Journal #5...

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