3801 Ch.2

3801 Ch.2 - chapter 9/25/10 2 Strategic Marketing...

Info iconThis preview shows pages 1–5. Sign up to view the full content.

View Full Document Right Arrow Icon
9/25/10 chapter 2 Strategic Marketing Management
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
9/25/10 Objectives To recognize the interacting components of the marketing management process To appreciate the core elements of market analysis, product concept, and product position To understand the distinctions among the five Ps of sport marketing: Product Price Place Promotion Public relations
Background image of page 2
9/25/10 Marketing Strategy It is not enough to sell tickets or merchandise. The lack of a well- defined strategy increases the change of organizational failure. Marketing management entails BOTH Strategy and Tactics Hockey
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Five Strategic Components of Marketing Management (MMP) 1. Visualize and position the organization in relation to the market. 2. Clarify your goals and objectives. 3. Develop a marketing plan. 4. Integrate the marketing plan into a broader strategic allocation of resources that ensure success. 5.
Background image of page 4
Image of page 5
This is the end of the preview. Sign up to access the rest of the document.

This document was uploaded on 10/26/2011 for the course KIN 3801 at LSU.

Page1 / 14

3801 Ch.2 - chapter 9/25/10 2 Strategic Marketing...

This preview shows document pages 1 - 5. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online