3801 Ch.3

3801 Ch.3 - Click to edit Master subtitle style 9/25/10...

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Unformatted text preview: Click to edit Master subtitle style 9/25/10 chapter 3 Studies of Sport Consumers 9/25/10 To recognize the many questions that sport marketers must ask about their consumers To appreciate the many different sources available for analysis To understand the strengths and weaknesses in published studies of sport consumers about their consumers To appreciate the many different sources available for analysis To understand the strengths and weaknesses in published studies of sport consumers 9/25/10 Who are my past, present, and future customers in terms of demographics and psychographics? Where do my customers live? How have my customers been exposed to my product and advertising? How and why did they become involved with my product? Why have they been committed to my product? Where do my customers live? How have my customers been exposed to my product and advertising? How and why did they become involved with my product? Why have they been committed to my product? Click to edit the outline text format Second Outline Level- Third Outline Level Fourth Outline Level- Fifth Outline Click to edit the outline text format Second Outline Level- Third Outline Level Fourth Outline Level- Fifth Outline Level- Sixth Outline Level- Seventh Click to edit the outline text format Second Outline...
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3801 Ch.3 - Click to edit Master subtitle style 9/25/10...

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