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Unformatted text preview: Freedom (example, 70-20-10 rule) o 70% of time is spent on things directly related to business, 20% of time working on things that indirectly relate to the business, 10% of time spent thinking of off-the-wall ideas (this is time committed to thinking of new ideas) Availability of resources- even if you have a good idea you need the appropriate resources to test the idea Culture that celebrates failure- failure is a learning experience Managers Must 1. Recognize failure will happen 2. Recognize some innovations are ahead of their time 3. Balance innovation and efficiency Resistance to organizational change WILL occur People are usually satisfied with the way things are People fear change- fear of the unknown Unchanged leaders = unchanged organizations Creating a climate for change No surprises Gain allies early Show how change will benefit them...
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This document was uploaded on 10/26/2011 for the course MKTG 3304 at Virginia Tech.
- Fall '10