ch 15 quiz - A. Gen X B. Seniors C. Tweens D. Teens E....

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Jackson 5 Group Quiz for July 31 st , 2009 1) A marketing term used to describe children aged 8 to 14 A. Gen Y B. Gray Market C. Perceived Age D. Tweens 2) For marketing strategies target towards seniors to succeed, they should link one or more of the following factors: A. Autonomy B. Connectedness C. Altruism D. All of the above 3) Which one is not one of the four basic conflicts among teens? A. Narcissism vs. Intimacy B. Rebellion vs. Conformity C. Responsibility vs. Independence D. Idealism vs. Pragmatism E. Autonomy vs. Belonging 4) Which of the following is a characteristic of Generation Y? A. Value teamwork B. Reject violence, tobacco, alcohol, and teen pregnancy C. Relatively Traditional Values D. Trust Mom and Dad E. All of the Above 5) _________ is one of the strategies marketers had to come up with in order to tap into teen desires. A. Coolhunters B. Zoomers C. Youth Tribes D. Gerontographics E. Cohorts 6) What is the most brand loyal age group?
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: A. Gen X B. Seniors C. Tweens D. Teens E. Gen-Y Jackson 5 Group Quiz for July 31 st , 2009 7) Adults over the age of 30 are susceptible to what phenomenon? A. Special publications B. Symbolism marketing C. Nostalgia D. Cohort 8) Which one of the following is not a primary type of ridicule? A. Ostracism B. Hazing C. Pragmatism D. Admonishment 9.) What did GM do to some Oldsmobile models inorder to adapt to aged drivers? A. Bigger buttons B. Rearview mirrors automatically dim when headlight hit them C. Two sets of radio and air conditioning controls D. Made alarm that sounded when driver is too close to another car 10.) Consumers aged 35 to 40 spend most on what items? A. Food and clothing B. Entertainment and travel C. Cars and luxury items D. Housing, cars and entertainment Answers: D, D, C, E, A, B, C, C, A, D...
View Full Document

Page1 / 2

ch 15 quiz - A. Gen X B. Seniors C. Tweens D. Teens E....

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online