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Unformatted text preview: repeated periodically. A. Monomyth B. Ritual C. Holiday D. Myth E. Calling 8) _____ occurs when ordinary objects, events, and even people take on a sacred meaning. A. Holiday B. Sacralization C rite of passage D. Hoarding E. Desacralization 9) _______________ obliges people to return the gesture of a gift of equal value. A. Reciprocity Norm B. Gift Giving Ritual C. Presentation D. Symbolic Exchange E. Social Expression 10) What is not true about culture? A. It is the “Lens” through which people view products. B. It determines the overall priorities. C. It determines what products will make it. D. It is not related to consumer behavior. 1.c 2.a 3.b 4.d 5.b 6.b 7.b 8.b 9.a 10.d...
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This document was uploaded on 10/27/2011 for the course BUSINESS ALL at Texas Tech.
- Fall '11