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Unformatted text preview: a. Culture b. Taste Culture c. Cultural Capital d. Codes 7. Peoples desires to provide prominent visible evidence of their ability to afford luxury goods refers to: a. Idle Rich b. Parody Display c. Conspicuous consumption d. Inconspicuous consumption 8. People with low incomes who are obsessed with names such as Kenneth Cole: a. Price-sensitive affluents b. Value-price shoppers c. Wannabes d. Brand Aspirationals 9. Wealthier shoppers who love deals: a. Discretionary Income b. Brand Aspirationals c. Price-Sensitive affluents d. Consumer Confidence 10. Money available to a household over and above what it requires to have a comfortable standard of living is known as: a. Discretionary Income b. Comfort Income c. Disposable Income d. Ideal Income 1. a 2. c 3. d 4. b 5. a 6. b 7. c 8. d 9. c 10. a...
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This document was uploaded on 10/27/2011 for the course BUSINESS ALL at Texas Tech.
- Fall '11