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Unformatted text preview: ...? A. heuristics B. product signal C. green thumb D. Intelligent agents E. electronic recommendation agent From a rational perspective, customers: A. do not take into account the pluses and minuses of each alternative B. integrate as much information as possible with what they already know about a product C. are not very invovled in rational decisions about products D. do not arrive at a satisfactory decision Which of the following can be a way that people can obtain information through external searches? A. ads B. retailers C. family D. people-watching E. all of the above Electronic recommendation agents: a) ask for users to communicate preferences b) recommends a list of sorted alternatives c) have findings associated with such agents d) all of the above Ziph's Law is the tendency to prefer a number one brand to ___________. a) the consumer b) the producer c) the competition d) the market B,C,B,A,B,A,B,E,D,C...
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This document was uploaded on 10/27/2011 for the course BUSINESS ALL at Texas Tech.
- Fall '11
- Decision Making