ch 8 quiz - Chapter 8 Questions 1. Which of the following...

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Chapter 8 Questions 1. Which of the following is NOT an example of a source: A. celebrity endorsements B. "typical" consumer C. expert D. inventor 2. When people who rank high on one dimension are assumed to excel at other dimensions it is called: A. source attractiveness B. halo effect C. star power D. hype 3. Which of the following is not a positive effect of elements in TV commercials: A. Showing convenience of use B. Indirect comparison of other products C. Large number of onscreen characters D. Showing new product/improved features 4. In a traditional communications model, all of the following are elements necessary for communication to be achieved except a. source b. consumer c. medium d. noise e. feedback 5. When product descriptions/graphics command attention and are strongly embedded in memory, they are said to have a. originality b. creativeness c. vividness d. strong consumer loyalty e. cognitive impact 6. Many companies use a(n) _________ when consumers do not find differences
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This document was uploaded on 10/27/2011 for the course BUSINESS ALL at Texas Tech.

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ch 8 quiz - Chapter 8 Questions 1. Which of the following...

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