Chapter 6 Quiz - Lair Wells Lauren Cama Micah Killian...

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Lair Wells “Jackson 5” Lauren Cama Micah Killian Quintin Jordan Kara Jones Chapter 6 Quiz 1.) A _______ marketing perspective recognizes that people sort themselves into groups on the basis of the things they like to do, how they like to spend their leisure time, and how they choose to spend their disposable income. A.) Lifestyle B.) Idiocentric C.) Allocentric D.) Status 2.) Marketers use psychographic segmentation in all of the following ways except: A.) To develop overall strategy B.) To learn the products current position C.) To market social and political issues D.) To position the product 3.) A person’s unique psychological makeup and how it consistently influences the way a person responds to his/her environment is? A.) Character B.) Personality C.) Integrity D.) All the above 4.) A set of traits people attribute to a product as if it were a person is?
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Lair Wells “Jackson 5” Lauren Cama Micah Killian Quintin Jordan Kara Jones A.) Brand Loyalty B.) Brand Awareness C.) Brand Personality
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This document was uploaded on 10/27/2011 for the course BUSINESS ALL at Texas Tech.

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Chapter 6 Quiz - Lair Wells Lauren Cama Micah Killian...

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