Quiz 2 Questions (3)

Quiz 2 Questions (3) - Team 2 Team Cancun Quiz 2 Questions...

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Team 2 “Team Cancun” Quiz 2 Questions 1. What is the process called where people select, organize, and interpret sensations? A. Sensation marketing B. Perception C. Sensory inputs D. Hedonic consumption 2. Marketers communicate meanings on the __________ ___________ through a products color, size, and styling. A. Sensory Marketing B. Perceptual Filters C. Visual Channel D. Sensory Systems 3. What refers to the minimum amount of stimulation that can be detected on a given sensory channel? A. Differential Threshold B. Exposure C. Psychophysics D. Absolute Threshold 4. What does Weber’s Law state? A. Psychophysics is the ability of a sensory system to detect changes or differences between two stimuli. B. The haptic (touch) sense plays an important role in consumer behavior. C. The amount of change required for the perceiver to notice a change is related to the intensity of the original stimulus. D. The minimum difference we can detect between two stimuli, the just
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Quiz 2 Questions (3) - Team 2 Team Cancun Quiz 2 Questions...

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