CH7Quiz - Chapter 7 Quiz Questions 1 Which of these is NOT a challenge of international brand promotion a Creative challenge b Regulatory challenge

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1. Which of these is NOT a challenge of international brand promotion? a. Creative challenge b. Regulatory challenge c. Availability challenge d. Media challenge 2. Which of these is true about the regulatory challenges of international brand promotion? a. Regulations across nations is continuing to grow in complexity b. Regulatory restrictions reflect diverse cultural values c. Almost every aspect of advertising can be regulated d. All of the above 3. The tendency to view and value things from one’s own culture is: a. Border of ethics b. Culture barrier c. Ethnocentrism d. National self-esteem 4. Which type of country is seen to have an emerging consumer culture? a. Newly-Industrialized countries b. Highly-Industrialized countries c. Impoverished countries d. South African countries 5. A brand promotion that reaches across national and cultural boundaries is called a ________________. a.
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This document was uploaded on 10/27/2011 for the course BUSINESS ALL at Texas Tech.

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CH7Quiz - Chapter 7 Quiz Questions 1 Which of these is NOT a challenge of international brand promotion a Creative challenge b Regulatory challenge

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