{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

CH7Quiz - Chapter 7 Quiz Questions 1 Which of these is NOT...

Info iconThis preview shows pages 1–4. Sign up to view the full content.

View Full Document Right Arrow Icon
Chapter 7 Quiz Questions 1. Which of these is NOT a challenge of international brand promotion? a. Creative challenge b. Regulatory challenge c. Availability challenge d. Media challenge 2. Which of these is true about the regulatory challenges of international brand promotion? a. Regulations across nations is continuing to grow in complexity b. Regulatory restrictions reflect diverse cultural values c. Almost every aspect of advertising can be regulated d. All of the above 3. The tendency to view and value things from one’s own culture is: a. Border of ethics b. Culture barrier c. Ethnocentrism d. National self-esteem 4. Which type of country is seen to have an emerging consumer culture? a. Newly-Industrialized countries b. Highly-Industrialized countries c. Impoverished countries d. South African countries 5. A brand promotion that reaches across national and cultural boundaries is called a ________________. a. International brand promotion b. Cultural-cross promotion
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
c. Cross-communication promotion d. Boundary reaching promotion 6. Culture is typically ________________ to people who are immersed in it.
Background image of page 2
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Background image of page 4
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}