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Unformatted text preview: d. Consumer markets 6. A relatively small group of consumers who have a unique set of needs and who are typically willing to pay premium price for those needs is called.? a. Consumer market b. Benefit segmentation c. Market niche d. Business market 7. A minivan is positioned towards soccer moms. What kind of positioning is this? a. Benefit b. User c. Competitive d. Lifestyle 8. Toothpaste comes in tartar protection, whitening and sensitive teeth varieties. What kind of positioning is this? a. Benefit b. User c. Competitive d. Lifestyle 9. Effective positioning strategies are a. Consistent internally b. Consistent over time c. Feature simple and distinctive themes d. All of the above 10. Thorson and Moores Strategic Planning Triangle is a useful tool in identifying and applying . What? a. benefits b. brand awareness c. brand strategy d. brand segmentation Answers: 1.a 2.c 3.d 4. c 5. a 6. c 7. b 8. a 9. d 10. c...
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This document was uploaded on 10/27/2011 for the course BUSINESS ALL at Texas Tech.
- Fall '11