ch 2 quiz combo (1)

Ch 2 quiz combo(1) - MKT 4354-001 Group 3 Quiz Ch 2 1 is an organization that offers essential services during and after the production process a

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MKT 4354-001 Group 3 Quiz Ch. 2 1. __________ is an organization that offers essential services during and after the production process. a. Consultants b. External facilitators c. Production facilitators d. Internal facilitators 2. ___________ are specialized agencies that handle promotional efforts. a. Media specialist b. Promotion agency c. Database agency d. Public relations firm 3. ____________ are services that are related to media planning or buying and are provided by advertising agencies or specialized media-buying organizations. a. Media planning and buying services b. Administrative services c. Production services d. Promotion services 4. A ________ is a method of agency compensation whereby the advertiser and agency agree on an hourly rate for services provided. a. Markup charge b. Pay-for-results c. Fee system d. Flat rate 5. These people are individuals who specialize in areas related to the promotional process. a.
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This document was uploaded on 10/27/2011 for the course BUSINESS ALL at Texas Tech.

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Ch 2 quiz combo(1) - MKT 4354-001 Group 3 Quiz Ch 2 1 is an organization that offers essential services during and after the production process a

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