ch 7 combo - 1 are the Dimensions that divide the total...

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1. _______ are the Dimensions that divide the total market into fairly homogeneous groups, each with different needs and preferences a. Marketing variables b. Marketing mix c. Segmentation variables d. None of the above 2. Segmentation by demographics include: a. Income b. Life cycle c. Social class d. All of the above 3. 80/20 rule is described as: a. 80 customers will purchase 20 products in the fiscal year b. Consumers of age 80 will buy more than a consumer of age 20 c. 20% of purchasers account for 80% of a product’s sales d. 80% of purchasers account for 20% of a product's sales 4. What is the name of the geodemographic system developed by Nielsen Claritas? a) PRIZM b) GEOM c) DOPR d) REMN 5. What is it called when companies customize web advertising to display local advertising based on where a user logs on? a) Geodemography b) Segmentation c) Geocoding d) Segment profile 6. Which group of consumers is known for being an entrepreneurial group? a) Baby boomers
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This document was uploaded on 10/27/2011 for the course BUSINESS ALL at Texas Tech.

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ch 7 combo - 1 are the Dimensions that divide the total...

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