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Unformatted text preview: 6. Which one of the following is not a form of exploratory research: A. Focus group B. Case study C. Consumer interviews D. Telemarketing 7. Which of the following is a step in the marketing research process: A. Determine the research design B. Collect the data C. Analyze and interpret data D. All of the above 8. Which of these attempts to identify cause-and-effect relationships? A. Causal Research B. Descriptive Research C. Case Study D. Focus Group 9. Define “personal observation:” A. Over the phone questionnaire B. Observing the consumers in action to understand how the react to marketing activities C. Observing consumer activity online to determine better marketing actions D. Calling the elderly to scam them out of their retirement 10. Which of these websites is not an example of predictive technology? A. Facebook.com B. Amazon.com C. Craigslist.com D. Google.com 1. D 2. D 3. C 4. D 5. A 6. D 7. D 8. A 9. B 10. C...
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- Fall '11
- Marketing, Marketing Research Process, C. Marketing research, B. marketing research, C. Acquired databases, B. Customer abandonment