{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

ch 2 quiz combo - Chapter 2 Quiz Questions 1 Which of the...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
9-1-11 Chapter 2 Quiz Questions 1.) Which of the following is not part of the three levels of planning that takes place in larger businesses? a. Strategic Planning b. Operational Planning c. Marketing Planning d. Functional Planning 2.) Which of the following is not included in the 5 steps of strategic planning? 3.) An organization’s strategic, functional, and operational plans must work to 4.) Which of the following is a characteristic of a good mission statement?
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
5.) To use ROI properly an organization must: a. Identify the most appropriate and consistent measurement to apply b. Combine review of ROMI with other critical marketing metrics c. Fully consider the potential long-term impact of the actions ROMI drives d. All of the above 6.) Operational plans include: a. Detailed directions for the specific activities to be carried out
Background image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}