Marketing Group Quiz

Marketing Group Quiz - Group 1 Quiz Logan Sammons Lance...

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Group 1 Quiz: Logan Sammons, Lance Rawls, Matt Moczygemba Shea Dougherty, and Dustin Venhaus. 1. Which of the following is not one of the four P's of marketing? A. Place B. Product C. Progression D. Price 2. What is the sum of all the benefits we receive from a product or service? A. Utility B. Exchange C. Value D. Demand 3. A customer's desire for products coupled with the resources needed to obtain them is __________. A. Benefit B. Want C. Need D. Demand 4. Which kind of utility benefits from marketing by transforming raw materials to finished product? A. Time Utility B. Possession Utility C. Place Utility D. Form Utility 5. What is the key difference between shrinkage and anticonsumption? A. Anticonsumption and shrinkage both deal with misconduct committed within the industry, no key difference. B. Shrinkage refers to cash losses from shoplifting and employee theft, while anticonsumption refers to people who deliberately deface products. C. Shrinkage only occurs amongst shoplifters, while anticonsumption only deals with
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This document was uploaded on 10/27/2011 for the course BUSINESS ALL at Texas Tech.

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Marketing Group Quiz - Group 1 Quiz Logan Sammons Lance...

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