Reading 6 - -cosmetic ads are how women should look yet...

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
Reading 6? Fresh Lipstick: Rethinking Images of Women in Advertising -Over 100 years feminists believe thought of beautiful appearance= low self-esteem and is a symptom of political oppression -causes problems because must look against the beauty, like ad with Monroe -we are often measured, often by things we can’t control -she should be measured by things she can control, like who she is and is trying to become -beauty from within is another problem, exercise over make-up -feminists often advocate this but it can be followed to a path of distruction -one way of beauty can be more natural and more healthy thanothers -Moore and Champ: Nike’s women team -evoked tons of harmfulness in early ads and included showing real women -going after myths, rejecting them -had been there themselves -oddly feminist go after cosmetic companies (the exception to the white male phenomenon) -must founders of cosmetic companies were woman
Background image of page 1
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: -cosmetic ads are how women should look yet they were designed by women and hurt them-models also involved in the beauty cultures texts-beauty often used for economic gain now-revlon and covergirl, shows challenge of understanding how images speak-revlon in 1950s modern women-covergirl, hexachlorophene and natural look-beauty is not just to attract men but has economic and psychic benefits-beauty is symbol of oppression but at the same time the reality of power Im Not Fat, Im Latina-40% Hispanic and African American women overweight-they live in 2 worlds, at home acceptance, others thing they are fat-like body now but in high school hated it-went into Aztec palace and was the size of priestesses-culturally accept being over weight-food central part of culture, bien cuidada(well cared for) Body Politic-...
View Full Document

This note was uploaded on 04/06/2008 for the course LDRS 1016 taught by Professor Cohen during the Spring '08 term at Virginia Tech.

Ask a homework question - tutors are online