exploratory research - ExploratoryResearch

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Exploratory Research Initial research conducted to clarify and  define the nature of a problem Does not provide conclusive evidence Many types of research methods available Subsequent research expected
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Qualitative versus Quantitative Research Dimension Qualitative Quantitative Purpose Exploratory Descriptive or Causal Types of Questions Probing Limited Probing Sample Size Small Large Info per Respondent Substantial Varies Type of Analysis Subjective Statistical Ability to Replicate Low High Researcher Training. PSYC, SOC, MKTG, CB STATS, MKTG Research, Decision Models
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Diagnose a situation Screening of alternatives Discover new ideas Why Conduct  Exploratory  Research?
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Concept Testing Exploratory research procedure that tests  some sort of stimulus as a proxy for an idea  about a new, revised, or repositioned product Concepts can take on many forms
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Qualitative Research Advantages Usually less expensive 
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This note was uploaded on 10/26/2011 for the course ECONOMICS 105 taught by Professor Ak during the Spring '11 term at Punjab Engineering College.

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exploratory research - ExploratoryResearch

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