Questionnaire Sampling technique

Questionnaire Sampling technique - AQUESTIONNAIRE...

Info iconThis preview shows pages 1–10. Sign up to view the full content.

View Full Document Right Arrow Icon
A QUESTIONNAIRE  IS ONLY AS GOOD  AS THE QUESTIONS  IT ASKS
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
A Good Questionnaire Appears As easy to compose as a good poem But, it is usually the result of long, painstaking  work
Background image of page 2
The Major Decisions in  Questionnaire Design 1.  What should be asked? 2.  How should each question be phrased? 3.  In what sequence should the questions be  arranged? 4.  What questionnaire layout will best serve the  research objectives? 5.  How should the questionnaire be pretested?   Does the questionnaire need to be revised?
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
What Should Be Asked? Questionnaire relevance Questionnaire accuracy
Background image of page 4
Phrasing Questions Open-ended questions Fixed-alternative questions
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Structured Unstructured Undisguised Disguised Example: Typical descriptive survey with straight-forward, structured questions Example: Survey with open-ended questions to discover “new” answers or focus group interview Example: Survey interview to measure brand A’s image versus competitive brands’ images or brand recall (unaided recall) Example: Projection techniques used mostly for exploratory research Classifying Surveys by Degree of Structure and Degree of Disguise
Background image of page 6
Developing a Questionnaire No hard and fast rules Only guidelines
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Avoid Complexity: use simple, conversational language Avoid leading and loaded questions Avoid ambiguity: be as specific as possible Avoid double-barreled items Avoid making assumptions Avoid burdensome questions Developing a Questionnaire
Background image of page 8
How many years have you been playing tennis on a regular basis? Number of years: __________ b. What is your level of play? Novice . . . . . . . . . . . . . . . -1 Advanced . . . . . . . -4 Lower Intermediate . . . . . -2 Expert . . . . . . . . . -5 Upper Intermediate . . . . . -3 Teaching Pro . . . . -6 c. In the last 12 months, has your level of play improved, remained the same or decreased? Improved. . . . . . . . . . . . . .
Background image of page 9

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 10
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 10/26/2011 for the course ECONOMICS 105 taught by Professor Ak during the Spring '11 term at Punjab Engineering College.

Page1 / 49

Questionnaire Sampling technique - AQUESTIONNAIRE...

This preview shows document pages 1 - 10. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online