53373256-Electric-car-Reva-Final

53373256-Electric-car-Reva-Final - A Case Study on Electric...

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A Case Study on Electric Car Reva (- I don’t pollute when I commute)
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Preed By Adil Khan Juhi Vaswani Shikha Poddar Denver Pinto Vivek Pandey Kunal Tanna Mallika Shetty
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Indian Passenger Car Industry Until late 1970’s the Indian Passenger Car Industry had a limited choice – 1. HM’s – Ambassador and 2. Premier Automobiles – Padmini In 1981, a Joint Venture between MUL and Suzuki Motor Corp. got the Indian car market roaring.
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Introduction Electric Car Reva Launched in Bangalore, in May 2001. 1st ever battery driven car Priced competitively at around Rs. 0.2 million Its immediate competition was Maruti 800
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Indian Passenger Car Industry (Market Share) SEGMENT MODELS APPROX MRKT SHARE (1999 - 2000) Economy (up to Rs. 0.25 million) Maruti Omni, Maruti 800 46.8% Mid-Size (Rs. 0.25 – 0.45 million) Hyundai Santro, Tata Indica, Wagon R, Zen 43.1% Luxury (Rs 0.45 – 1 million) Honda City, Mitsubishi Lancer, Ford Ikon Super Luxury (Above Rs. 1 million) Mercedes Benz, BMW, Audi 10.1%
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This note was uploaded on 10/26/2011 for the course ECONOMICS 105 taught by Professor Ak during the Spring '11 term at Punjab Engineering College.

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53373256-Electric-car-Reva-Final - A Case Study on Electric...

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