57033523-Reva-The-Electric-Car - Reva-The Electric Car By...

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Reva-The Electric Car By Roopesh Thopate. eMBA Div C Roll No.138
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About Reva This is a two door hatch back that can accommodate two adults and two children. The car uses electricity as the fuel and it can be charged with a 15 Amp socket. 9 hours = 9 units = 80 km.
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Consumer Behavior Rising oil price made people to think towards electric vehicle. Middle class people think that they should have their own vehicle. Four main factor while purchasing the car a) Price b) Mileage c) Safety d) Looks •) According to a survey there are 10 million people who wishes to buy Tata Nano in Mumbai.
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Target Market The Middle class economy people. College students. Public transport. International market.
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Current Problems Price is too high. Service station are too less. Battery charging station are less. People recommendation.
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Solutions Marketing strategy – people recommendation.
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