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Preentation - Electric Car Revas Case Presented By...

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Electric Car Reva’s Case Presented By:
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INTRODUCTION May 2001, elecric car REVA was launched in Banglore by REVA ELECTRIC CAR COMPANY. It was India’s 1st ZERO POLLUTING, BATTERY DRIVEN car with running cost of just Rs. 0.40 per km. It was priced at Rs.2 lakhs and was cheapest car in India then. Features: low running cost, gearless driving, dent proof body material. Competitor – Maruti 800 was available at the same price but its running cost was 4 times higher than that of Reva.
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THE INDIAN PASSENGER CAR INDUSTRY Till 1970 – only 2 cars were available – Hindustan Motor’s Ambassador and Premier Automobiles’ (PAL) Padmini. Govt controlled the price mechanism and entry for foreign players was strictly regulated. 1981 – establishment of Maruti Udyog Limited (MUL),a joint venture between the Indian Govt and Japanese automobile major Suzuki Motor Corporation. In late 1980’s MUL became the market leader by
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Company’s Approach Zero pollution , low cost , dent proof body
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