Preentation - Electric Car Revas Case Presented By:...

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Unformatted text preview: Electric Car Revas Case Presented By: INTRODUCTION May 2001, elecric car REVA was launched in Banglore by REVA ELECTRIC CAR COMPANY. It was Indias 1st ZERO POLLUTING, BATTERY DRIVEN car with running cost of just Rs. 0.40 per km. It was priced at Rs.2 lakhs and was cheapest car in India then. Features: low running cost, gearless driving, dent proof body material. Competitor Maruti 800 was available at the same price THE INDIAN PASSENGER CAR INDUSTRY Till 1970 only 2 cars were available Hindustan Motors Ambassador and Premier Automobiles (PAL) Padmini. Govt controlled the price mechanism and entry for foreign players was strictly regulated. 1981 establishment of Maruti Udyog Limited (MUL),a joint venture between the Indian Govt and Japanese automobile major Suzuki Motor Corporation. In late 1980s MUL became the market leader by Companys Approach Zero pollution , low cost , dent proof body Positioned as a second car for housewives,...
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Preentation - Electric Car Revas Case Presented By:...

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