MKTG 3100 FALSE With explanation

MKTG 3100 FALSE With explanation - False Statements A...

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False Statements A typical discount store competes by carrying a limited line of high-turnover, high-margin goods. False A typical discount store competes by carrying a full line of high-turnover, low -margin goods. True The six Ps of the retailing mix are product, place, price, promotion, personnel, and planning. False The six Ps of the retailing mix are product, place, price, promotion, personnel, and presentation True Sales promotion is a promotional tool generally used to stimulate long-term increases in product demand. False Sales promotion is generally a short-run tool used to stimulate immediate increase in demand The goal of advertising is to change people's values. False The goal of advertising is to change people's attitudes True -------------------------------------------------------------------------------------------------------- A broker that takes title and physical possession of the goods is called a merchant wholesaler False A wholesaler that takes title and physical possession of the goods is called a merchant wholesaler True A merchant wholesaler is an institution that buys goods from manufacturers, takes title to these goods, and resells them to businesses, government agencies, and/or other wholesalers or retailers. Agents and Brokers are wholesalers intermediaries who don’t take title to a product but facilitate its sale from producer to end user by representing retailers, wholesaler or manufacturers. Advertising is any form of personal, one-way mass communication in which the sponsor is concealed False Advertising is any form of impersonal , one-way mass communication in which the sponsor is identified False AIDA stands for Attitudes-Interest-Desire-Action False AIDA stands for Attention-Interest-Desire-Action True All promotions are designed to inform, pursue, or remind the target audience False All promotions are designed to inform, persuade, or remind the target audience True Coupons are more likely to encourage repeat purchases by regular users than stimulate users product trial by nonusers False Coupons are a particularly good way to encourage product trial and repurchase . They also increase the amount of a product bought. In the diffusion process, marketers spend most of the advertising funds on the late majority and laggards False In the diffusion process, marketers spend most of the advertising funds on the (Innovators) Early Adopters and Early Majority True Profits typically reach their peak during the maturity stage of the product life cycle False Profits rise rapidly in the growth stage , reach their peak, and begin declining as competition intensifies. Services are considered intangible because most services can be felt or touched in the same way most goods can be sensed False
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Services are intangible performances. They cannot be touch, seen, tasted, heard, or felt in the same way most goods can be sensed The only marketing mix component nonprofit organizations do not use is price. False
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This document was uploaded on 10/26/2011 for the course GEOG 1101 at Kennesaw.

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MKTG 3100 FALSE With explanation - False Statements A...

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