MKTG 3100 Study guide from the professor

MKTG 3100 Study guide from the professor - Chapter 13/14...

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Chapter 13/14 True/False 1 A marketing channel is a business structure composed of interdependent organizations that reach from the point of product origin to the consumer. Its purpose is to move products to their final consumption destination. True 2 A wholesaler that takes title and physical possession of the goods is called a merchant wholesaler. 3. The direct channel is used more often in business-to-business markets than in consumer markets. True 4. The use of supply chain management results in reduced inventory management costs. True The use of supply chain management results in higher inventory management costs False 5. Horizontal conflict occurs among channel members on the same level, such as two or more different wholesalers or two or more different retailers that handle the same manufacturer's brands True Multiple Choice 6. A business structure of interdependent organizations, reaching from the point of product origin to the consumer, is a: a. facilitating agency or place member b. marketing mix intermediary c. selective distribution channels d. marketing channel or channel of distribution e. transportation channel or channel of movement 7. Markets are often scattered over large geographic regions, yet a manufacturer may only have one location in the country. This creates a(n) _____ discrepancy. a. spatial b. temporal c. assortment d. quantity e. contact 8. The major characteristic that is used to differentiate between types of intermediaries is whether they: a. install exchange barriers such as location, time, and quantity b. prevent specialization of labor c. decrease economies of scale d. take title to the products they sell e. raise profit margins for independent middlemen 9. A(n) ______ is an institution that buys goods from manufacturers, takes title to these goods, and resells them to businesses, government agencies, and/or other wholesalers or retailers. a. merchant wholesaler
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b. agent c. drop shipper d. warehouse club e. marketing co-op 10 . Agents and brokers: a. have a great deal of control and risk invested in the goods b. only represent manufacturers in sales situations c. have a great deal of input on the terms of the sale d. generally are on salary with the manufacturer e. do not take title to merchandise 11. The three basic functions channel members perform are: a. transactional, logistical, facilitating
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This document was uploaded on 10/26/2011 for the course GEOG 1101 at Kennesaw.

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MKTG 3100 Study guide from the professor - Chapter 13/14...

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