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MKTG 3100 Study Guide CH 19

MKTG 3100 Study Guide CH 19 - Study Guide Chapter 19...

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Study Guide, Chapter 19 Multiple Choice Identify the letter of the choice that best completes the statement or answers the question. ____ 1. Which of the following statements about the financial implications of the Internet is true? a. The implementation of Internet technology in some industries has reduced inventory and its associated holding costs. b. Only large multinational companies have benefited from the implementation of Internet technology. c. There is no competitive advantage to be gained by embracing Internet technology. d. High barriers to entry have prevented many company from embracing Internet technology. e. All of the above statements about the financial implications of the Internet are true. ____ 2. Which of the following statements about marketing research done on the Internet is true? ____ 3. When compared to Web-based surveys, e-mail surveys: ____ 4. An intelligent agent is also called a:
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____ 5. Hamilton Booksellers sells out-of-print books on the Internet. Which of the following should it use to determine whether its prices are comparable to other Internet booksellers? a. a shopping bot b. an Internet focus group c. an e-mail survey d. a clickstream study e. a Web-based survey ____ 6. Which of the following is NOT a minimum requirement for an Internet marketing plan?
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