MKTG 3100 Study Guide CH 19

MKTG 3100 Study Guide CH 19 - Study Guide Chapter 19...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
Study Guide, Chapter 19 Multiple Choice Identify the letter of the choice that best completes the statement or answers the question. ____ 1. Which of the following statements about the financial implications of the Internet is true? a. The implementation of Internet technology in some industries has reduced inventory and its associated holding costs. b. Only large multinational companies have benefited from the implementation of Internet technology. c. There is no competitive advantage to be gained by embracing Internet technology. d. High barriers to entry have prevented many company from embracing Internet technology. e. All of the above statements about the financial implications of the Internet are true. ____ 2. Which of the following statements about marketing research done on the Internet is true? a. Organizations can use intelligent agents to gather information about their competitors. b. When compared to conventional mail, E-mail is an easier, faster, and less expensive way to conduct surveys. c. Response data from Web-based surveys is immediately available as soon as the respondent completes the survey. d. Focus groups can be conducted over the Internet. e. All of the above statements about how marketing research is conducted on the Internet are true. ____ 3. When compared to Web-based surveys, e-mail surveys: a. can use more multi-media and graphics b. can be used to ask more questions c. can only be used to gather secondary data d. are not as effective for gathering marketing research e. produce immediate response data that does not need to be analyzed ____ 4. An intelligent agent is also called a: a. hit counter b. shopping bot c. cookie d. competitive spy e. clickstream
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
____ 5. Hamilton Booksellers sells out-of-print books on the Internet. Which of the following should it use to determine whether its prices are comparable to other Internet booksellers? a. a shopping bot b. an Internet focus group c. an e-mail survey d. a clickstream study e. a Web-based survey ____ 6. Which of the following is NOT a minimum requirement for an Internet marketing plan? a. an analysis of the Internet marketing environment b. the company's mission statement c. specific Internet marketing objectives d. a statement of the company's on-line strategy e. specific Internet marketing strategies ____ 7. Which of the following is the BEST example of business-to-consumer (B2C) commerce? a. Deidre returns a blouse she purchased at the Disney Web site. b. Allison bought a silver picture frame on ebay. c. Amazon.com sold Pete the complete set of Harry Potter books. d.
Background image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

This document was uploaded on 10/26/2011 for the course GEOG 1101 at Kennesaw.

Page1 / 10

MKTG 3100 Study Guide CH 19 - Study Guide Chapter 19...

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online