MKTG 3100 TEST # 2 Test bank

MKTG 3100 TEST # 2 Test bank - TRUE AND FALSE A broker that...

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TRUE AND FALSE A broker that takes title and physical possession of the goods is called a merchant wholesaler False A wholesaler that takes title and physical possession of the goods is called a merchant wholesaler. True Advertising is any form of personal, one-way mass communication in which the sponsor is concealed False AIDA stands for Attitudes-Interest-Desire-Action False All promotions are designed to inform, pursue, or remind the target audience False Coupons are more likely to encourage repeat purchases by regular users than stimulate users product trial by nonusers False In the diffusion process, marketers spend most of the advertising funds on the late majority and laggards False Profits typically reach their peak during the maturity stage of the product life cycle False Services are considered intangible because most services can be felt or touched in the same way most goods can be sensed False Sales promotion is a promotional tool generally used to stimulate long-term increases in product demand False The only marketing mix component nonprofit organizations do not use is price. False The use of supply chain management results in higher inventory management costs False --) The use of supply chain management results in reduced inventory management costs --) A wholesaler that takes title and physical possession of the goods is called a merchant wholesaler A marketing channel is a business structure composed of interdependent organizations that reach from the point of product origin to the consumer. Its purpose is to move products to their final consumption destination. True A blend of more advertising and sales promotion and less personal selling is useful when the target market is informed, loyal to the product in question, and geographically widely scattered True A marketer needs "buzz" to increase the success of the product diffusion process True All U.S. new product sales have an implied warranty True A typical discount store competes by carrying a full line of high-turnover, low-margin goods True A serious problem that may be caused by test marketing is that a firm's competitors can find out about the new product before it has been fully introduced True Cultural traits can make a package design successful in one country and a failure in another True Convenience is usually a factor when selecting a service provider as it is when selecting a product retailer True Even though the growth of the service sector worldwide has been sluggish in the past decade, the service sector now accounts for approximately three-fourths of the gross national product in the United States True For a firm that adheres to the marketing concept, the logical place to start generating new- product ideas is with the customers of the firm True Generic brand names are those brand names that have become generic and now identify products by class or type, such as aspirin, cellophane, thermos, or shredded wheat True
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MKTG 3100 TEST # 2 Test bank - TRUE AND FALSE A broker that...

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