Terms MKTG 3100

Terms MKTG 3100 - A Cookie is an electronic piece of...

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A Cookie is an electronic piece of information written to the user's local hard drive. It is keyed to a specific server and is passed back to the server when the user's browser again accesses the site. A price tactic that requires the purchaser to absorb the freight costs from the shipping point is called FOB origin pricing . In this case, the farther buyers are from sellers, the more they pay because transportation costs generally increase with the distance merchandise is shipped. ***A product line is a group of products that are closely related because the: they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same type of outlets, or fall within a given price range After establishing pricing goals, managers should estimate total revenue at a variety of prices. Next, they should set corresponding cost for each price . Only after performing this task are they are ready to estimate how much profit and how much market share can be earned at each possible price. Agents and brokers: do not take title to merchandise Although many factors can influence price, the primary determinants are: the demand for the good and the cost to the seller An organization is using profit maximization when it sets its prices so that total revenue is as large as possible relative to total costs. Applied Research takes new technologies and attempts to find useful applications for them. Competitive intelligence allows managers to: a. predict changes in business relationships b. forecast a competitor's strategy c. learn about new technologies that can affect their company d. learn about the impact of proposed government legislation on their industry e. do all of these things
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This document was uploaded on 10/26/2011 for the course GEOG 1101 at Kennesaw.

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Terms MKTG 3100 - A Cookie is an electronic piece of...

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