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Unformatted text preview: This would involve an increase in revenue from 7,000.000.00 to 7,980,000.00. Variable cost to 5,700.000.00. The contribution margin would decrease from 3,000,000 to 2,280.000. I do not believe this to be beneficial for Lovely Scent to rely on. Lester proposed to add $4.75 per unit for designer bottles increasing variable production cost from $16.00 to $20.75. This proposal, regardless of the new bottles would increase variable and fixed cost. Revenue would remain the same at 7,000.000 minus 4,950.000 this brings the contribution margin to 2,050.000....
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- Fall '11