table m7 - Checklist of criteria - Markets Product :...

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Checklist of criteria - Markets Product : Nuklospray Export country China Brazil Russia The Philippines Vietnam Spain Topic No. Criteria Weight Score Score Score Score Score Score Potential buyers analysis 1 5 2 Size of the target group 5 3 Geographical spread of the target group 4 4 Market size and growth 5 5 3 6 Process of repeat purchase 3 7 User density 4 Competitive analysis 8 9 10 Does the competition serve the same buyers? 11 Positioning 12 13 Production figures 14 Strong and weak point of each competitor 15 16 17 Product 18 Decide on which products to export 19 20 Description of product features for the customer 21 22 Determination of the cost price 23 24 25 26 27 Price 28 29 Price strategy of comparable products 30 31 Influence of the government on the price strategy Distribution 32 33 34 35 36 37 38 Communication 39 Is internet(email) available? 40 How would you advertise in the chosen country? 41 42 43 Are there trade fairs and exhibitions ? 44 Other aspects 45 Profitability of the market 46 Is it easy to enter the market? 47 48 Power of the suppliers? 49 50 Custom regulations 51 Credit facilities Total score Weighted score Weighted score Weighted score Weighted score Weighted score Weighted score The target group , the potential buyers (market segment) of the future market assortment.Have you noticed a high demand for (a part) of your product assortment? What product characteristics are most important to potential product?The purchase process:buyer,user,where will it be bought,buyinf frequency and other factors which influence the purchase process(eg. Type,brand,image and price) Who are the possible(direct)local and foreign competitors, including number and geographical spread? Is the competition bringing similar products to the market? Present marketing strategy ,including market share,and strategies for product,price,distribution and communication Which factors are determining the success in the export market?Does your company possess successful factors which offer a relatively strong advantage over the competitor? How will the competitor probably react to the
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table m7 - Checklist of criteria - Markets Product :...

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