tables milestone 7 - Checklist of criteria - Markets...

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Checklist of criteria - Markets Product : Nuklospray Export country China Brazil Russia The Philippines Vietnam Spain Topic No. Criteria Weight Score Score Score Score Score Score Potential buyers analysis 1 5 9 45 9 45 5 25 6 30 8 40 9 45 2 Size of the target group 5 10 50 9 45 7 35 6 30 8 40 6 30 3 Geographical spread of the target group 4 7 28 8 32 5 20 7 28 8 32 8 32 4 Market size and growth 5 10 50 9 45 5 25 6 30 8 40 6 30 5 3 7 21 10 30 5 15 8 24 9 27 9 27 6 Process of repeat purchase 3 10 30 10 30 8 24 8 24 9 27 9 27 7 User density 4 10 40 9 36 7 28 5 20 8 32 6 24 Competitive analysis 8 5 5 25 7 35 7 35 9 45 5 25 2 10 9 5 4 20 8 40 6 30 8 40 3 15 3 15 10 Does the competition serve the same buyers? 5 3 15 3 15 3 15 3 15 3 15 3 15 11 Positioning 2 3 6 3 6 3 6 3 6 3 6 3 6 12 3 5 15 5 15 5 15 5 15 5 15 5 15 13 Production figures 3 8 24 2 6 2 6 5 15 4 12 2 6 14 Strong and weak point of each competitor 4 7 28 6 24 6 24 6 24 6 24 6 24 15 4 3 12 7 28 6 24 5 20 6 24 3 12 16 3 5 15 3 9 5 15 5 15 5 15 9 27 17 5 8 40 8 40 8 40 8 40 8 40 8 40 Product 18 Decide on which products to export 4 9 36 10 40 6 24 8 32 5 20 7 28 19 5 9 45 7 35 8 40 0 4 20 5 25 20 Description of product features for the customer 4 10 40 9 36 7 28 0 5 20 6 24 21 3 10 30 8 24 9 27 0 5 15 6 18 22 Determination of the cost price 4 9 36 8 32 10 40 0 5 20 7 28 23 4 8 32 10 40 9 36 0 7 28 6 24 24 3 10 30 8 24 9 27 0 5 15 7 21 25 3 9 27 10 30 6 18 0 7 21 8 24 26 3 10 30 9 27 7 21 0 5 15 6 18 27 2 9 18 8 16 10 20 0 7 14 5 10 Price 28 3 6 18 10 30 9 27 0 5 15 8 24 29 Price strategy of comparable products 4 8 32 9 36 7 28 0 5 20 6 24 30 4 7 28 9 36 6 24 0 8 32 5 20 31 3 10 30 6 18 9 27 0 8 24 5 15 Distribution 32 4 4 16 4 16 3 12 2 8 3 12 5 20 33 4 5 20 3 12 4 16 2 8 3 12 4 16 34 3 4 12 3 9 3 9 2 6 3 9 3 9 35 4 5 20 3 12 4 16 2 8 2 8 5 20 36 5 4 20 4 20 3 15 3 15 3 15 4 20 37 3 3 9 3 9 3 9 3 9 2 6 5 15 38 5 5 25 4 20 3 15 3 15 2 10 5 25 Communication 39 Is internet(email) available? 2 4 8 7 14 6 12 5 10 6 12 9 18 40 How would you advertise in the chosen country? 2 3 6 7 14 5 10 5 10 5 10 9 18 41 5 3 15 7 35 6 30 5 25 5 25 9 45 42 4 2 8 7 28 6 24 5 20 4 16 9 36 43 Are there trade fairs and exhibitions ? 5 8 40 7 35 8 40 3 15 2 10 3 15 44 3 4 12 6 18 6 18 6 18 6 18 9 27 Other aspects 45 Profitability of the market 5 4 20 5 25 3 15 2 10 3 15 3 15 46 Is it easy to enter the market? 4 4 16 3 12 3 12 2 8 3 12 5 20 47 4 3 12 2 8 4 16 2 8 2 8 4 16 48 Power of the suppliers? 4 5 20 3 12 5 20 4 16 4 16 2 8 49 4 50 Custom regulations 4 4 16 4 16 4 16 2 8 2 8 4 16 51 Credit facilities 3 2 6 3 9 2 6 1 3 2 6 5 15 Total score 314 1197 322 1229 286 1080 170 673 249 936 286 1062 Weighted score Weighted score Weighted
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This note was uploaded on 10/26/2011 for the course MANAGEMENT MG2432 taught by Professor Muhammadadeel during the Spring '10 term at École Normale Supérieure.

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tables milestone 7 - Checklist of criteria - Markets...

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