Psych Exam 2 - Psych Exam 2 Attitudes bad attitude...

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Psych Exam 2 Attitudes “bad attitude” – reactions demeanor o Outlook disposition about something In social psychology, an attitude is an evaluation ( a judgment/conclusion that we are making about something) o Evaluations about attitude objects (a noun that can be anything) o Positive (favorable) o Negative (unfavorable) o Ambivalent – two different feelings about something Pros/Cons Tripartite Model o Antecedents o Attitudes A – affect: refers to emotions B – Behavior: previous actions C – Cognition: beliefs (purely driven by these) Direct measures: the people that you are asking know what it is you are trying to understand o Scales (ex. 1-7) Indirect measures o Observer effect o Social desirability o Sometimes you have to use methods that don’t explain to them what you are really trying to get at Psychophysiological Measures: often what we are thinking/feeling doesn’t just have cognitive manifestations but also has physiological manifestations Facial EMG techinique: indirect measure of their attitudes EEG Non-verbal behavior Seating distance, blinks. Fidgeting, eye contact, etc. Depends on: tone of voice, appearance, gender, things of internal validity Implicit measure Implicit attitudes differ from explicit attitudes Aware of our explicit attitudes and constantly endorse them We also have implicit attitudes which can be a type of unconscious influence on us. Implicit Association Test (IAT) o Response times Associative networks Certain terms are grouped closely together and others are grouped farther apart
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Visit this webpage: implicit.harvard.edu/implicit https://implicit.harvard.edu/implicit/Study?tid=-1 I thought that the study was interesting. I do not believe that it quite depicts how I feel about a person’s sexuality, but the way that they switched what the buttons mean and what you hit for which made it harder for me to assess what they were showing and what I should hit. It confused me. I think it could be a useful study but it can be frustrating.
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February 24, 2011 Attitudes Why? The attitudes that people have predict their behavior Petty & Cacioppo When attributes behavior o Free from social desirability Bogus pipeline technique – used to get people to provide more honest responses. Indirect Measures o Attitudes predict behavior when you take into account the attitudes behavior over a given amount of time. o Attitudes that are readably accessible – can be found really easily. Indicator of strong attitudes – very resistant to change.
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Psych Exam 2 - Psych Exam 2 Attitudes bad attitude...

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