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MKGT431minitest1 - 1 The way to find out what the deadlines...

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1 The way to find out what the deadlines are for the mini tests is to? Choose one answer. a. Look at the preliminary timetable attached to the syllabus while understanding that the times are subject to change. b. Go to the class website and look for the deadline information posted in the test description. c. Assume it is the same day each week. d. Ask someone who took the class last semester when the deadlines are. e. Ask your friend when the deadline is. 2 You may take each mini test ___________ time(s) during the period it is available. Choose one answer. a. 1 b. 14 c. unlimited. d. 10 e. 3 3 The four 'P's are? Choose one answer. a. The final phase of the marketing concept b. The marketing mix variables we use to create need-satisfying offerings. c. A formula for creating successful new products. d. A tool marketers use to create exciting advertising campaigns. e. All of these. 4 _________ utility is associated with the physical or chemical changes that make a product more valuable Choose one answer. a. Image b. Time c. Form d. Place e. Posession 5 Tran has just completed a research project for his boss. He reviewed the political, legal, environmental and competitive factors that might have an impact on his company's ability to launch a new product. Which of the major marketing functions was Tran doing? Choose one answer. a. Marketing audit. b. Develop marketing programs. c. Listening to the market. d. Marketing information system.
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e. Customer driven marketing. 6 __________ is the relationship between benefits received and their cost Choose one answer. a. Value b. satisfaction c. Feature d. Marriage e. Price 7 Annabelle is in a hurry. She is on her way home from school and has to prepare for a job interview the next day. In addition, she has a term paper due in her "Philosophy of Pure Reasoning" class that is due the next day. When she is almost home, her roommate calls her on her cell phone and asks her to pick up some laundry detergent - it doesn't matter what kind - on her way home. Based on what you learned about the consumer buying process, which strategy is Annabelle likely to use in identifying alternative laundry detergents? Choose one answer. a. External strategy because her roommate is a personal source of information. b. External strategy because she will have to rely on point of purchase advertising to help her identify alternatives. c. External strategy because her mind is too busy with other problems to worry about how many different kinds of laundry detergent there are. d. Internal or memory based strategies because it is the least effortful approach. e. Internal or memory based strategies because it usually produces the best results. 8 Which of the following statements about the number of alternatives identified in the consumer buying process is FALSE? Choose one answer.
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