MKGT431minitest2

MKGT431minitest2 - 1 Perception deals with Choose one...

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1 Perception deals with. ..? Choose one answer. a. The number of alternatives we are able to consider during the information search stage of the consumer buying process. b. Our understanding of our true motivation. c. The physical environment in which we live d. Our ability to communicate without words. e. How we interpret the world around us 2 Which of the following statements about attitudes is FALSE? Choose one answer. a. Attitudes can be favorable or unfavorable b. Attitudes must have an object c. Attitudes are learned d. Attitudes become more favorable over time e. Attitudes are relatively stable 3 Why did your instructor make the point that you can't just have "attitude"? Choose one answer. a. Because you need to have two or more people to have an attitude b. Because attitudes have to be learned c. Because attitudes depend on a person's personality d. Because an attitude always has to be about something e. Because attitudes are relatively stable 4 The threshold level of perception is. ..? Choose one answer. a. The maximum amount of information a percon can absorb b. The minimum time a person has to be exposed to a stimulus before it will be recorded in memory c. The maximum level of difference in a stimulus that a person will notice d. The minimum difference in a stimulus that a person will notice e. The minimum amount of information a percon can absorb 5 According to your instructor, which of the following is one of the LEAST important influences on the consumer buying process? Choose one answer. a. Social factors b. Advertising c. Situational factors d. Motivation e. Psychological factors
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6 Which of the following statements about professional buyers is FALSE? Choose one answer. a. Professional buyers are frequently trained in negotiation techniques. b. Professional buyers usually deal with a limited range of products. c. Professional buyers are people and have personal as well as professional reasons for making decisions. d. The goal of the professional buyer is get the lowest purchase price. e. Professional buyers may know more about the product they are buying than the person selling it to them. 7 Younjin is a purchasing agent for Acme enterprises. Currently, the company makes a line of fire-proof file cabinets that are well regarded by its customers. One of her responsibilities is to purchase brochures explaining the benefits of the Acme file cabinets. She was recently authorized to purchase a computerized document management system for the company at the cost of several million dollars. With this new technology, she may be able to print the brochures in the factory rather than ordering them from a printing company as in the past. Younjin will probably treat this as a ___________ decision? Choose one answer.
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This note was uploaded on 10/26/2011 for the course MKTG 431 taught by Professor Brucerobertson during the Fall '07 term at S.F. State.

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MKGT431minitest2 - 1 Perception deals with Choose one...

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