MKGT431minitest4

MKGT431minitest4 - MiniTest 4 1 One of the barriers to...

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MiniTest 4 1 One of the barriers to creating intelligence within an organization is? Choose one answer. a. Not all organizations have intelligent people working for them. b. When an organization has only one database it can be difficult to retrieve information in a timely manner. c. These are all barriers to intelligence within an organization. d. Computer databases make it difficult to retrieve information in a timely manner. e. Sometimes people don't do the paperwork asked of them. 2 BruceCo is a company that makes products for the coffee industry. They subscribe to a clipping service that monitors newspapers in major cities around the world for articles related to the coffee industry. This is an example of _____________ in a marketing information system? Choose one answer. a. Internal information b. Computer hardware and software c. Acquired databases/internet d. Decision makers e. Marketing intelligence 3 What is the difference between data and intelligence as discussed in class? Choose one answer. a. Data is the information used to make a decision, intelligence is the outcome of a decision. b. A datum is an opinion, intelligence is a fact. c. A datum is a fact; intelligence is a full appraisal of information. d. A datum is a fact; intelligence is facts that are known to be true. e. Data is filtered, intelligence is endowed with context and meaning. 4 Which of the following is NOT a typical application of data mining as discussed in class? Choose one answer. a. Product abandonment b. Market basket analysis. c. Customer retention d. Customer acquisition e. Customer abandonment 5 BruceCo is a company that makes products for the coffee industry. Each summer, they hire a research intern from San Francisco State University to develop an industry forecast using information published by the US Department of Commerce and other government agencies. This is an example of _____________ in a marketing information system? Choose one answer. a. Marketing intelligence b. Computer hardware and software c. Internal information d. Decision makers
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MiniTest 4 e. Acquired databases/internet 6 The main advantage of primary data is that…? Choose one answer. a. All of these are advantages of primary data collection. b. It is more convenient than secondary research. c. It is less expensive than survey data. d. It will be error free. e. It addresses your specific research question. 7 One of the main ADVANTAGES of a questionnaire for collecting data is? Choose one answer. a. You have control over what the person is doing when completing the questionnaire b. Allow you to ask follow-up questions c. The data is easy to tabulate d. Response rates are usually very high. e. Good at capturing exactly what people want to say. 8
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MKGT431minitest4 - MiniTest 4 1 One of the barriers to...

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